This work is your calling, and I’m here to help you thrive. Grow your birth business with clarity, confidence and care.
You’re doing this work because you're passionate about supporting women and parents through life’s most transformative moments. But running a business, especially while raising a family, can feel overwhelming.
I’m Lucy, a business coach for doulas and birthworkers. I am also a birth and postnatal doula, a pregnancy yoga specialist, online birth educator and ICF-accredited personal and business coach. I bring together my experience in running both in-person and digital businesses, and my lived experience as a mum of three young children, to provide truly relatable coaching in a warm, safe, judgement-free space. I am here support you to grow personally and professionally. Let’s unravel the overwhelm, get clear on where you want to go, and take actionable steps to get you there.
"Lucy emits the most incredible energy and as a fellow birth worker and mother, it felt really good to work with a coach who understand where I was and succeeded in the same industry."
Laura - Business coaching client
Support from Someone Who Gets It
I know what it’s like to build a business during nap times, between school runs, and in the beautiful chaos of everyday family life.
I launched my first in-person wellness business in Reigate, Surrey, shortly before becoming a mum for the first time. What started as a small venture quickly grew into a thriving, community-focused business, with families attending classes every day and evening.
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I taught myself how to use social media effectively, trying out new strategies, showing up consistently, building trust, and establishing a strong local reputation in my field. I eventually employed practitioners, ran workshops for parents, families and children, and built something I was really proud of, that worked around my family.
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Five years in, my family was growing and I felt a pull toward greater flexibility—more time with my young children and less time tied to a physical location. I poured my energy into filming pregnancy yoga classes and designing an online course to support women from home.
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I hoped it might create some passive income while allowing me to be more present with my family. What happened next exceeded anything I had imagined. The course took off, my social media presence soared to tens of thousands of followers meaning I could expand my offerings world-wide, and I was asked to collaborate with brands such as John Lewis, Mama Mio and Wix.
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Sales of my digital yoga offerings flourished, and I was able to financially support my family while doing something I truly loved. I went onto write and film two more digital courses, built a thriving community and in doing so, found my calling.
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I sold my in-person wellness business to focus fully on the digital space and now I have trained around my children and business as an ICF-accredited personal and business coach. Through coaching I guide other women in heart-led careers to grow their business too.
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Whether you're looking to start something new, build a small income while raising your children, or you're ready to step into something bigger, explore your abilities and grow, I’m here to help you make it happen.
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Together, we’ll look at:
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​Imposter syndrome and self-doubt
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The mental blocks or fears stopping you from stepping forward
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Get clear on your business and personal goals. Where do you want to get to?
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The mindset shifts can we make, together, to help get you there
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Exploring how to increase your income, or perhaps create a passive income stream
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The next clear, doable steps to help you move forward, week by week.
My Approach
Business coaching is a space just for you to slow down, reflect, reconnect with yourself and your business and to begin to find clarity. I aim to create a safe and positive space where you feel able to unravel your mind with someone who really understands. My style is warm and uplifting, and I love to encourage you to rediscover your core values, your strengths, why this is so meaningful to you and where you want your career and / or business to go.
I will ask your permission to challenge your thinking, use tools and exercises to broaden your perspectives and act as your thinking partner to support your evolution. There’s no pressure to be any certain way here—just come as you are and allow coaching to provide the clarity you’re looking for.
"Just from ONE session, I felt held, lighter, energised, took back some of my power and felt enthusiastic about where coaching was going to take me"
Sarah - Business coaching client
